First of all, websites work – and they work well. It doesn’t matter what type of business, and in which sector it operates.
A quality website and aligned digital strategy is guaranteed to generate more business, maintain a great relationship with both current and potential customers, and deliver excellent marketing messages. Small, medium, and large businesses, from startups to well-established ones, definitely need a website. It’s as simple as that.
Notice, however, that we are talking about a quality digital presence. Your business needs to stand out, in today´s highly competitive landscape. Did you know that visitors only stay on a website for, on average, 15 seconds?
Still unconvinced? Here are the some of the key value-added aspects of a great website, and why your business needs one as soon as possible:
A Storefront for Your Business Open 24/7/365
When your business has its own website operating online, there is no need for you to put up a closed sign. Your customers can browse your products and make a purchase, reservation or inquiries, any time of the day or night. This means that you can sell your products and market your services 24 hours a day, 7 days a week, 365 days a year.
A Global Presence
Now more than ever, it has become important for any business to be a part of the global landscape. Your business will more likely succeed if you can cater to more customers in different cities, and countries across the world. This means that a website is something essential, and businesses will need to survive amidst today’s cutthroat competition. Website prices have declined, and their quality rapidly increased over the years. Therefore, for a minimum investment, your business will be able to cater to more people with no need to be physically present.
Create a Channel for Online Sales
The eCommerce industry is growing by the day. If you still don’t have a business website, you are losing out on lots of potential earnings. Online sales are seeing a remarkable percentage growth every year. The best thing here is that you don’t need to give up on your physical store. Instead, you can combine both your online and offline stores to earn maximum revenues.
Your business will be able to expand not only geographically, but also by leveraging opportunities with complementary products and services, by targeting new related market niches.
Educate Your Customers and Boost their Confidence
You might not know it, but customers are interested in getting what the mission and vision of your business is. You can use your website to educate visitors about your brand, as you are the one who knows about your business from inside out. Doing so will help you gain the attention, interest and most importantly trust of customers. You can even add a blog to your site as this will make them feel that you really want to offer the customer something unique, and are not simply selling products or services.
Achieve the Goals of Your Business
Finally, your business website can bring you much closer to achieving your business goals. It points you towards the right direction so you can stay true to your objectives, and serves as the reflection of the value and quality of your business, helping you guarantee its success. Digital marketing should be at the core of your business strategy. A website assists by gaining new insights, and generating valuable statistics about the behavior and preferences of your customers, both existing and potential.
If your business still doesn´t have a quality website or online shop – there´s no need to panic. At DBM Digital we provide market-leading digital services, including creating state-of-the-art business websites at incredibly low prices. Do not let your competitors get ahead of you, and start your digital presence today.