It has now become quick and easy to build your own website with the help of
- CMS platforms such as WordPress
- Hosted solutions such as as Shopify, or
- Hiring website development agencies such as DBM Digital.
When it comes to how to create a website for your business, there are several important sections that you should never forget to include.
Your homepage is that part of your website where all actions take place. This is the very first thing your visitors see and this also determines if they will look around or leave it right away. When developing your homepage, you need to think of things from the perspective of your customers. You can control the first impressions of your visitors through the content, images, and navigation bars you use. Visitors must have a clear understanding of your homepage and its objective in just a matter of seconds.
This landing page is the first step to building your brand and reputation. The visitor might have already passed through your social media profiles, but is not yet familiar with your story, mission and products. Make sure you create a powerful pitch on the top side of your homepage, so that any visitor (and potential customer) will understand right away what your business is all about.
2. About Page
The about page is the section where you get the chance to elaborate on the accomplishments and vision of your brand. Make your statements as bold as possible and discuss how the goals of your business are going to help customers. In this page, storytelling is the key. You would want your readers to relate to the values of your brand, join you in your journey and share your message with their own family and friends. The purpose of the about page is for you to have an emotional connection with others.
You do not want merely visitors to your website, you want them to become your clients or followers. Therefore, guarantee that you create that emotional connection through explaining your mission, vision and the impact your business and products want to make in the markets where it operates.
3. Services or Products Page
The services and products page is the core of any website. This will convert casual visitors into frequent and loyal shoppers. For this reason, it is best that you spend some time to improve this page to enhance the experience of your customers. When you create product descriptions, it is best that you sell the benefits instead of the features. Share a vivid story emphasizing how buyers are going to feel after they buy and use your product. Your goal is to make them feel a part of your product even before they get their hands on it.
The style and feeling of the catalogue pages depends entirely on your business. If you offer a lot of products, you might create a simple geometric-style directory with easy-to-browse short product pictures and titles. In case you sell creative services you might want to consider a beautiful interactive page, with high quality images and good quality content.
4. Blog Page
Your blog serves as the main platform where your brand gets to talk directly with your customers. This is where you can feature the latest product updates, the newest trends, and answer the questions of your visitors. A successful blog should capture the attention of visitors and guide them through a one of a kind brand adventure. Every blog post must showcase your expertise in a specific topic through sharing relevant and high quality information with readers.
Your blog has the power to create recurrent visitors, but only if you upload and update posts on a regular basis. Articles also allow for sharing on social media, so that you will be able to gain organic traffic from post shares on platforms such as Facebook and Twitter.
5. Contact Page
They key to solid customer relationships is none other than communication. You get the chance to learn their desires and needs in relation to your products. It also opens doors to receive critical feedback directly from actual users and consumers. Your contact page serves as a tool for customer support. The top priority here is to provide excellent service whatever the reason of the visitor might be. Your goal is to provide accurate information to your customers as well. Depending on the specific type of your business, you can post the physical address, phone number, or email address of your brand.
Guarantee that it is easier for the visitor to ask you a question, either by chat or contact form. Create big callout buttons with strong colors, so your audience is more easily tempted to start a conversation with your business.
These are the pertinent pages that play an important role on how to create a website for your business. Can´t you or your business wait to get started? At DBM Digital, we offer professional website creation services with delivery within 72 hours, meaning that you will have your website fully online before the end of this week. Check out our business website page for features and pricing.