Digital marketing is now one of the most critical things that any business should have well-aligned to remain competitive. But, what tactics and strategies should you focus on if you are a busy entrepreneur with very limited free time on your hands?
Read on to know more about the 10 digital marketing tips for your business to help it achieve the growth and success you hope for.
1. Have Your Own Website
Your website must be mobile-friendly and updated that users can easily navigate across different devices with a clean and modern design. Content creation should be the core focus, and is the key to increase engagement with your target audience.
Consider upgrading your website into a fully operating ecommerce store. This way, your audience can become your customer in no-time, and you will be able to offer your products and services to customers all around the world.
2. Always Go Back to the Basics
It is important not to forget the most essential information your customers will look for and want to know first. These include the address of your business, operation hours, phone number and the like. Put these on your site where visitors will see them immediately.
Furthermore, be clear and concise in explaining what your business and products are all about. Your customers do not have much time, and are definitely not interested in a business that doesn´t stand for a greater purpose. Show what the essential goals, drivers and reason for existence of your business are.
3. Stick to the Rule of Three
With digital marketing, you need to be consistent, keep things simple, and respond to feedback right away. Don´t be a static business, make sure your quick interaction with your audience creates a dynamic and vibrant community of followers and interested people.
You can use both a mix of websites, blogs and social media to reach your audience on any platform, and in various ways. Use images, use content, and provide your customers with useful information.
4. Think Local
If local customers are your target, you need to claim your listing on the local search directories so nearby prospects will find you every time they search for your products online. But even if you are managing an international business, it is important to communicate your local impact and footprint.
Customers need to know you are close to them, reachable and easily accessible. Be approachable by your target audience, you do not need to have a physical presence nearby, but make sure you are local to them.
5. Conduct Nonstop Tests
You should always test and avoid being complacent if you want your business to grow. Identify the needs of your customers, use paid ads to test your hypothesis, iterate then test again. There are various platforms and integrated plugins that will allow you to use numeric statistics to evaluate your audience, and learn about their interests and behavior. One of such tools is Google Analytics, but there are many more on the market. Learn about conversion rates, bounce rates, keywords and how your audience behaves when browsing through your pages. What content do they like? Why are they on your website? From where were they redirected?
6. Engage in Content Marketing
You can further strengthen your digital marketing efforts if you implement strong and solid efforts on content marketing. Play with keywords, optimize for SEO, work with industry influencers, and share within their own communities.
Content marketing doesn´t only include blogs, but also video content, visual posts on Instagram, and sharing interesting articles of external sources through your social media channels.
7. Take Advantage of Social Media
Use social media to engage with your audience, build brand loyalty and a brand instead of just using your social media profiles as online billboards. Your social media will be the first impression the majority of your audience will have of your business and products.
Social media allows you to boost posts, pay for advertisements, and create fast interaction with your audience. Moreover, social media allows you to keep your audience regularly updated of your activities, achievements and promotional campaigns.
8. Use Email to Connect with Customers
Email remains to be among the most effective tips for digital marketing that you can ever use. Whatever their age is and whether they are business buyers or consumers, people always check their email. Send out an email newsletter every month or have regular marketing messages with discounts, news, and special offers.
Be aware that you use reliable sources to not infringe any privacy laws. Moreover, share only useful content, and not simply informing customers about discounts. Make sure you deliver real value through relevant content.
9. Encourage Online Reviews
Make sure you claim your listings on reviews and ratings sites. Monitor the reviews you get and respond to negative ones right away. You can try maintaining a 4-star rating or higher.
A high number of reviews means you have already got satisfied customers, and experience in dealing with both positive and negative situations. This will definitely improve confidence your potential customers will have in you business and products or services.
10. Explore Digital Advertising
Social media posts and organic search will never take you that far, especially not in the beginning. If you want to stand out from the loud online noise, you can increase your volume with the use of ads on different social media platforms and pay per click online ads. When you choose the right keywords and narrow your target audience, it will be easier for you to identify potential customers who might be interested in whatever you have to offer.
The most popular platforms and tools for online advertisements with high conversion ratios are Facebook Ads and Google Ads. Notice that these platforms are highly competitive, and require significant trial-and-error to get your keywords and target audience optimized for sales and customer acquisition.
With these 10 digital marketing tips, you can be sure that your business will enjoy positive changes as you see a significant growth in the sales you make and profits you earn.
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